Medical Marketing Companies..
Posted On March 10, 2020
Medical Advertising Agency
What’s the fastest method to attract more new patients to your practice? Every practice owner wants the basic answer so when the telephone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead find an online medical marketing firm that gives value. Ask these 5 questions.
Do they really measure success in terms of trackable new patient leads?
Do they charge month to month or lock people into long-term contracts?
Can they supply proof the service(s) generate more new patient calls?
Will they be transparent or will they hide fees?
Do they manage your marketing to suit your needs?
See below for that information on each.
1. Do they really measure success in terms of new patient leads?
Should you own a practice, the objective of medical marketing would be to do just one important thing, which would be to have more new patients calling or emailing your practice. It’s to not the quantity of ad impressions or Google views, branding, or page impressions or even total variety of calls you get. None of those things can be transformed into new patients and sales.
Most medical marketing firms attempt to bury you in data about things which has no tangible benefit. Some will even ask you to put special coding on your website throwing off your current marketing metrics. Instead choose a marketing firm which uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you every month.
2. Will they charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a big red flag. It’s a sales tactic to sell something people may wish to dump inside a month or two that keeps you spending money on 6-12 months for something that does nothing. Ensure that you pick a medical marketing firm that charges over a month to month basis. Like that, they’ll need to still earn your small business each month.
3. Can they provide proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” The most important thing you should know is that none of such work and one is even illegal. There is zero proof that utilizing these marketing tools will attract a single new patient. However, there is lots of evidence these are just ways to charge your practice for services which do nothing.
Geo-fence display pushes text messaging out to prospects driving from your practice. Which is not merely annoying, and in case it worked would mess with this scheduling. In reality, it doesn’t generate leads. Great idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting a very good idea, for many local business owners but Google’s views it as being a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and lots of evidence they’re a total waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service activly works to generate new patient leads then speak to several clients who’ve tried it.
4. Could they be transparent or do they really hide fees?
When it comes to price you’d like to know what you’re spending money on, right? Yet a common ripoff strategy in the business is to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then your firm refuses to actually provide information about how much of that money is going to actual AdWords spend versus within their pockets.
The only real transparent method to charge for medical PPC would be to charge a monthly management fee then perhaps you have pay the AdWords spend right on your charge card. This way you know just how much you are making payment on the marketing firm to manage your medical PPC and how much went along to Google’s AdWords.
5. Do they manage your marketing to suit your needs?
There are plenty of low-cost online marketing services out there that offer you usage of software so you can manage your marketing yourself. For example, you can find a handful of firms that sell online review software, and almost none that train your team using it and ensure it’s working for you.
Getting access to powerful online marketing tools is wonderful, in principle, in case you have a Ph.D. in internet marketing and 40 hours every week to spare. On the other hand, if you currently have work helping patients, they are just a large waste of time and money.
Make sure to check that the marketing firm does the work, which means you can focus on whatever you do best that is helping patients. What’s the fastest approach to attract new patients? Ensure for every dollar you spend money on lead generation you’re qafkfk leads along with a positive ROI. It’s so easy. And avoid all of the nonsense about geo-fence displays, retargeting, banner ads and other things which does nothing to your medical practice.