History Radio – Bear This In Mind..
Posted On March 13, 2020
Is the podcasting vs. radio’ showdown finally about to take center stage? It looks like podcasting along with other alternative causes of entertainment have finally triggered traditional corporate radio to react. In November of 2004, Bridge Ratings & Research released a report that established that the terrestrial radio audience was slowly slipping away. During the last few months of 2005, the reports show that in most cases, that ‘slippage’ has either stopped or slowed down. The youngest group – 12 – 24 years of age – showed probably the most interest in alternative media and also the least interest in traditional radio.
The older groups showed slight increases in their utilization of radio, even though most are still spending considerable time with what’s considered alternative media: TV, Internet, Recorded Music, Books and Magazines.
The report doesn’t break the impact of podcasting, nevertheless it does mention iPods and MP3 listening as getting an effect, especially on the younger demographics.
In my opinion as a result sense. Younger audiences are definitely more attracted to technologies. They’ll glom to MP3 players and podcasts and reject a lot of the tradition time-wasters of the parents like books and TV, in support of downloading songs online, browsing the internet and sticking those earbuds into their head and tuning out any local radio station.
Provided by two-plus decades in radio, I know how hard it is to get and sustain an audience when you DON’T have each of the competition of 2006. In 1976, you might have had a neighborhood paper and some TV channels and a number of local competing radio stations.
So a radio programmer today now has to contend with 500 channels of cable television, satellite radio, podcasting, not to mention the other traditional media sources, like local and national newspapers and magazines, etc.
Where does that leave radio and podcasting?
From the personal standpoint, I don’t have much interest in local radio. Sure it will come up on occasion in my car, only because I’ve experienced my CDs and would prefer to use a local station fill in the space as opposed to silence.
As I fall asleep, I have my clock radio playing a local classic rock station. Unfortunately, the station is owned by a big media corporation that owns hundreds, if not 1000s of radio stations across America. So their announcers are forwarded to not say a whole lot and consequently are permitted to have almost no personality. And ‘after hours’ – should there be no live person behind the microphone – we receive automation, which means no live person, no voice tracking (which would at least sound sort of like a live person); just song – song – song – commercial – station promo liner – song – song, etc…
On the other hand, after i fire up a podcast, I am just suddenly invited into the world of a genuine person – somebody that talks, eats, breathes and it is excited about their subject, whether its folk music, cult movies, hardcore alternative rock or wine-making.
Podcasting is Genuine. It may not hold the production worth of an expert radio station, but truly, who the heck cares? You don’t listen to podcasting to have the best quality. You pay attention to a podcast to get a genuine person.
And that’s what will carry on and pull a lot more people to podcasts, whether hearing or getting before the mic and creating their own podcast.
I think as humans we need the personal interaction, and in case it indicates paying attention to a guy sit facing a campfire, playing his ukulele and whispering concerning the stars previously mentioned, then a lot of us have been in; we’re there!
Stereo is not going away. The smart programmers will let their air staff be a little more genuine, specially when they begin to see the inroads that podcasting continue to make to their audience. Oddly sufficient, local stereo stations provide an benefit. Inside the town I live, you can find a number of nearby stations. A single performs plenty of syndicated coding and incredibly small nearby coding. They make it through simply because they give you a great lineup of nationwide speak programming.
Another station is totally nearby: anything you listen to is done using their studio, from enjoying the weird mix of songs that make you need to laugh, weep, shout, cringe and transform the damn thing off – all inside a 30 ymtwua span – towards the local announcers who are at various stages skilled, untalented, refined, raw, goofy, tender, idiotic, passionate and uncaring.
Above all, they’re Genuine. And that’s the greatest appeal – and resistant.
It’s like the locally possessed stereo stations happen to be performing what podcasters are performing – becoming human.
It’s just that podcasters continue to have severe latitude, as well as the nearby radio people must remain within certain limitations.
So if it’s the limitless boundaries you’re looking for in your world, look for a podcast that speaks to you, tune in to them support them, and let them know you’re available!